> For the complete documentation index, see [llms.txt](https://ph.benjtupas.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ph.benjtupas.com/secret/marketing/learn-marketing.md).

# Learn Marketing

1.  The hustle behind Home Buddies with Frances Cabatuando on [Hustle Share podcast on Spotify](https://open.spotify.com/episode/1i7z7DLRdjtHWV5YWeL9oj?si=3477m-d6Tp-x5qgd1LFOPQ)
2. Gary Vee on Conversion and Relevance
   * Focus on campaigns that sell. Reach or clicks are vanity metrics.
   * Influencers and athletes will bring authenticity and target loyal fans to the brands.
3. You need Email Marketing\
   \- Some people are on Instagram, Facebook, Twitter, Tiktok.\
   \- What’s common to all users on those platforms is email.\
   \- It has to be “worth it emails”. It should contain valuable content that never disappoints: entertain, educate, and empower.\
   \- [Amy Porterfield #1 List Building with Social Media on Spotify](https://open.spotify.com/episode/4FaQtGqXWzZDRzOQu21sjO?context=spotify%3Ashow%3A5z7TqC6tll8egI9prMqXhd\&si=KielwpDyRJCe7vEDIqdQuQ)
4. "Joy in a Jar" Exercise by Marketing Made Simple

   🎧 [Listen on Spotify](https://open.spotify.com/episode/7lSC4JHjbFrc4adWSxcECC?si=3qYlLYvnRDmKKTb3Q55syg)
5. Narrative Transportation by Marketing Made Simple

   🎧 [Listen on Spotify](https://open.spotify.com/episode/5moU0VaWVp0PEEU2iCjCjQ?si=3h2yL7TlS9akJCBHEMYF9A\&context=spotify%3Ashow%3A3bY7mpb0h8z1N2RT03pM3Q)
6. Handle clients\
   \- Don’t make your clients feel disappointed\
   \- Businesses will reach out to you because, in most cases, they are already struggling in some areas of their businesses.\
   \- Instead of asking: “Which area of your business are you struggling with?”\
   \- Ask this: “What do you want to improve in your business?”


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