# Building a Market

Marketing is like a king. When the king (influencer) commands to charge, the army (customers) will charge to consume the product, visit the establishment, or avail services.

<figure><img src="https://4266030691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKV73gpiAKg2BgsU4kjmN%2Fuploads%2FdhRwaepXqBjarQf9jLD9%2Fimage.png?alt=media&#x26;token=d7509ee3-ed56-43a0-aa7f-7da541219c88" alt=""><figcaption></figcaption></figure>

## Acquisition

* Virality: Attention > Being talked about > Viewers > Repeat until BRANDING is built
* Bait > Catch (Who?) > Cooking (Trigger) > Eat (Monetize)

## Growth

* If you built a loyal market, focus on newer ones. Stop focusing on your "suki", they are your suki already.

## Content

<figure><img src="https://4266030691-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FKV73gpiAKg2BgsU4kjmN%2Fuploads%2FJWaezdgR82qXbaCgXuD4%2FScreen%20Shot%202022-11-12%20at%202.24.26%20PM.png?alt=media&#x26;token=18fe7414-c81b-4a45-b4cc-9d5628ce1d36" alt=""><figcaption></figcaption></figure>

### Sources:

* Vanessa Lau (Social Media is Changing and THIS is The BIGGEST Opportunity of 2023)\
  <https://www.youtube.com/watch?v=lFUuAYfbC20>
* Reymond "RDR" Delos Reyes (Rendon, Gustong Yumaman sa Yabang?)\
  <https://www.youtube.com/watch?v=G1688FD9WYk>